a) a flowering vine that uses tendrils to twine its way up fences, lattices and walls?
b) an artificial sweetener used as a sugar substitute in foods and beverages?
c) a naturally occurring carotenoid that acts as a powerful antioxidant?
If you answered C, you deserve a prize. Astaxanthin has been touted as a super-antioxidant for a number of years now. Natural, non-synthetic astaxanthin is only available from two marine-based sources: microalgae called Haematococcus pluvialis and from sea creatures, like salmon and krill, who eat the microalgae.
As a daily supplement, its benefits are wide and varied:
As a topical treatment, astaxanthin minimizes UVA damage to the skin by neutralizing free radicals, which in turn can help slow down premature aging. As a free radical scavenger, astaxanthin is 54 times more powerful than beta carotene and 65 times more powerful than vitamin C. And you know how much we love vitamin C! Astaxantin also increases hydration to minimize appearance of wrinkles and acts as an anti-inflammatory to calm skin. As more and more research points to inflammation as the reason that skin ages, astaxanthin is looking even more attractive as an anti-aging weapon.
With all those things going for it, it would be a missed opportunity to not incorporate into our treatments. Find astaxanthin in our Apothekari Bespoke Vitamin C+++ 10% and 15% where it supports Vitamin C and other actives to protect and rejuvenate skin.